If you are not amongst the 35% of millennials that have already cut the cord and stopped subscribing to cable TV, then you may remember the good old days, when the whole family gathered around the fireplace called TV. But unlike 1990 when we had only 3 TV networks to choose from, we are nowadays bombarded with 3.000 messages every day coming from all media channels. In fact, we are now producing as much content every 48 hours as we did from the beginning of time till 2003. This is insane and we are already seeing a massively changed behavior on how we consume media today.
We are flooded with endless waves of content coming from all channels, like e-mails, push notifications, Whatsapp messages, Slack, Facebook, Instagram, etc. and we have all intuitively adapted to cope with this new reality. Here are just a few “survival plans” that we have applied to prevent ourselves from digital drowning: